and Integration for:
TV Radio Print
The campaign turned its weakness to its strength by tapping onto a market that does not like strong floral or baby scents - the men.
Partnering with our team, the brand has created a slew of quirky and witty online videos. Aside from effectively communicating brand benefits, the whole campaign was produced in-house, with minimum cost.
Simple. Impactful. Plusitively successful.
The campaign enjoined everyone to come together in the fight against HIV. It’s part of Philippine history as a battlecry to celebrate gender inclusivity and living one’s truth.
ALAB Pilipinas stands for FILIPINO HOPE - the hope that drives every Pinoy to overcome the odds, and even go further.